Accounting for CPG Startups & eCommerce Brands

We have a deep expertise in DTC, eCommerce & CPG Accounting, from bookkeeping to inventory management to sales tax and more.

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Trusted by Hundreds of CPG Startups:

Why the best eCommerce & CPG startups are investing in accounting

Maintaining clean financials for omnichannel CPG companies with Shopify/Amazon/Retail, 3PLs and inventory management systems is an uncommon skill for a typical bookkeeping firm. Let alone being able to understand CAC and cohorts. That is why most CPG founders and startups decide to work with the CPG accounting team at Graphite.

Cash is king for eComm & CPG, especially when you are early on, and startups must have a tight outlook on cash flow, cohorts, retention, CAC vs LTV, and more in order to succeed. Be among the best growing startups and utilize Graphite’s startup accounting services.

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A True CPG Accounting Team for Startups

One-Stop-Shop
You'll never need to work with another startup CPG accounting firm again. We handle everything from bookkeeping to CFO to modeling to tax and more. Get a Proposal
Fair and Transparent Pricing
CPG startups need fair, predictable pricing for outsourced accounting & CFO to survive and grow. That's why we offer a simple, fixed monthly pricing model that is presented up front. Get a Proposal
Dedicated Team
Startups prefer our CPG & eCommerce accounting support because we replicate the feeling of working with an in-house team. We communicate daily and via slack, email and/or phone...however you work, we work. Get a Proposal
Long-Term Partner
We are one of the only startup CPG & eCommerce accounting and finance firms that can scale with you from just a few founders to hundreds of millions in revenue. Our engagement with you evolves as your needs and resources evolve. Get a Proposal
“Having a partner like Graphite, where you don’t have to think about the back-end accounting and can trust that it’s being done well and correctly, is really important for any early-stage startup.”
Jordan Nathan, CEO, Caraway

Why CPG Startups Prefer Us

Simple: Our track record with brands & our CPG talent. We are your long-term CPG & eCommerce accounting partner, and the team we allocate to you will only be working with a handful of clients at a time, so they can be high-touch, embedded in your business, and feel like an in-house team. Here are the key reasons why startups prefer us.

Scalablity

We support from seed to exit. No more hopping from firm to firm.

A Full Stack

Each startup gets a team (not just a single accountant) that matches their needs.

Track Record

Our experience speaks for itself. 7+ years. 500+ startups.

Reporting

Startups receive robust and accurate financials each month.

Top Talent

Talent that has worked with hundreds of startups, at your fingertips.

Cost

A flexible, fractional & affordable engagement structure.

Other Firms

  • Hourly pricing, large random bills
  • Six months to get up to speed
  • One accountant on many accounts
  • Firm only handles bookkeeping
  • Use whatever tools you use today
  • Fixed monthly pricing, presented up-front
  • Dedicated onboarding team for speed
  • Dedicated team of accountants and/or CFO
  • A one-stop-shop for accounting, CFO & tax
  • Modern tech stacks and software
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Startup Program: Special pricing for early-stage startups
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FAQs

Answers to your questions

When is the best time to start working with an accounting/finance firm like Graphite?

In reality, the second you start developing your product and spending money is when you need to start keeping clean books. There are always inflection points (for example a company raising money and investors needing them to provide clean financials, or a bank requiring GAAP compliant financials in order to provide a loan) where you don’t want to be scrambling to get those things together.

 

Yes, you need to have some sort of cash flow (investment dollars, working capital or revenue) to pay for a service like ours, but the earlier you do so, the more money you will save in the long run and the cleaner your books will be in order to fundraise and progress your business.

How much does it cost?

Our pricing structure is really simple and extremely fair…it has to be, as we focus on startups and growing companies. Because we are more of a long-term finance partner (which is what you want) compared to a short term “outsourced” bookkeeping firm, all of our engagements are custom.

 

Our engagements start at $1,250/mo and grow from there based on a startups goals and needs.

 

For a quick quote, click here.

Can you help us transition to Graphite?

Most of our clients come to us from a sub par experience with another firm, so we are used to facilitating and managing transitions. Along with your direct Graphite team, every client is also staffed with an onboarding manager who will be the one to manage the transition so you don’t have to.

Who will be my point of contact?

Every client we work with is assigned a dedicated team, usually consisting of two to four team members. Of those team members, we will define a main point of contact. We love Slack, so if you use it, we can create a Slack instance and communicate there. We also will create an email alias so you can simply email one email address that will go to your entire Graphite team.

What is communication cadence like?

We are speaking with most of our clients on a regular basis. Some daily. Others have weekly or bi-weekly standing meetings. Think of it like this: However you would communicate with an internal finance team, that’s how we will communicate.

Do you help companies set up their software and tech stack?

Yes! We are a “tech-focused” firm and recommend/setup all different types of tools and softwares to our clients. We have standard tools that we prefer and will recommend, but we can also mold to softwares you are using and prefer as well.

Do you provide tax filings as a stand alone service?

We do, yes! And we can quickly get you pricing. For a quick quote, click here.

What does your financial modeling and FP&A service include?

Our financial planning & analysis (FP&A) support, aka Tier 2 in our service tiers, is a fully managed and always on FP&A service. On top of bookkeeping, we also handle building you a financial model and a financial health dashboard (demo here), and updating/maintaining that dashboard over time so we can provide you with full financial insights around your business.

 

We can also offer you a Fractional CFO to help with things like fundraising, M&A, and driving strategic initiatives.

 

Contact us here to speak with one of our CFOs.

What stage company is the best fit for Graphite?

Graphite works (and scales) with startups anywhere from a few founders working on their idea all the way to a growing startup with 100s of employees. We have yet to meet our match in terms of a company too large!

 

Our sweet spot is well capitalized startups who have found product market fit.

How does your pricing compare to a full-time person?

For most startups, you don’t need 40 hrs/wk of work from an internal finance hire or team, especially when you first hire them. Fractional work, like Graphite, provides a much more efficient approach, as you are only paying for the exact effort you need at that moment in time. You also don’t pay us for benefits, downtime or vacations, so our cost tends to be much more efficient than hiring an internal team member.

Where is your team based?

Our hubs are in New York and Florida, but our team is fully remote across the US working in all time zones.

Do you handle sales tax?

Yes, we do handle sales tax! And we can quickly get you pricing. For a quick quote, click here.

How long do clients work with Graphite on average?

Most companies work with Graphite for long periods of time, as our service is extremely scalable and cost-efficient. There are “bandaid” accounting services that are more so quick fixes for short periods of time, and then there is Graphite…one of the few long term partners. Most of our clients work with us for years and years, and we take many through their exits, M&As, etc.

What are your security protocols?

We have an internal security team and take data security very seriously.

Our Leadership

Meet your new startup accounting team

We are a team of CFOs, Accountants, Investors & Entrepreneurs with a vast understanding of startup finance, accounting & tax.
Get in Touch
  • Paul Bianco
    Founder, CEO
  • Jocelyn Wilson
    COO
  • Chris Mossa
    CSO
  • Josh Leider
    Head of Growth
  • Lirjon Fisniku
    Growth Manager
  • Taylor Patterson
    Growth Associate
  • Sarah Leonard
    Growth Marketer
  • Michael Smith
    Head of Tax
  • Ariel Vigodner
    Tax, Senior Manager
  • Ariton Guze
    Tax, Manager
  • Raghav Navanath
    Tax, Manager
  • David Rapoport
    Head of Finance

Get In Touch

hello@graphitefinancial.com

Reach out and chat with an expert

NYC, with clients around the world