As Kinetic raised significant funds during its seed round and sales began to ramp up, the company’s existing financial model and CPA were no longer sufficient. The board started asking questions that the team struggled to answer, and it became clear that a more sophisticated solution was needed to handle the company’s month-to-month accounting and provide a better understanding of the business.

With Graphite’s support, Kinetic gained clarity and control over its finances. The outsourced finance solution provided the flexibility to adapt as Kinetic’s business model evolved, even when the company added insurance to its offerings. Graphite became a true partner to Kinetic, with the relationship spanning over five years.

Haytham Elhawary, CEO and Co-founder of Kinetic, recommends Graphite to companies with simple OR complex business models that require a tailored approach to financial management. He advises seeking an outsourced accounting solution as soon as the need arises, especially when external investors are involved, to alleviate pressure on the CEO and ensure proper financial reporting.