Accounting & CFO, Built for eComm/CPG Startups

Bulletproof & investor ready financials, done for you. We are the eComm & CPG accounting firm most startups rely on for quality bookkeeping, fractional CFO & tax.

  • Fully-Service eComm Accounting
  • Transparent Pricing
  • eComm/CPG Specific Team
  • Proposal Within Days

“Having a partner like Graphite, where you don’t have to think about accounting and can trust that it’s being done correctly, is really important for any early-stage startup.”

Jordan Nathan, CEO, Caraway

Connect with us

Reach out below or schedule an intro call here.

Why the best eComm/CPG startups work with Graphite

Maintaining clean financials for eComm & CPG companies with Shopify/Amazon/retail, 3PLs and inventory management systems is an uncommon skill for a typical bookkeeping firm. Let alone being able to understand CAC and cohorts. That is why most eComm/CPG founders and startups decide to work with the team at Graphite.

Cash is king for consumer brands, especially when you are early on, and startups must have a tight outlook on cash flow, cohorts, retention, CAC vs LTV, and more in order to succeed. Be among the best growing startups and utilize Graphite’s startup accounting services.

Your eComm/CPG Finance Department as a Service

We deeply understand the needs and nuances of growing eComm & CPG startups. Since 2016, we’ve provided hundreds of growing companies with a dedicated team of experienced startup accountants and CFOs who serve as their complete or supporting in-house accounting & finance department. We are your one-stop-shop for all things outsourced accounting, finance and tax.

Accounting Services

Fully managed startup accounting & bookkeeping, handled by industry specific Accountants, Controllers & CFOs who understand your business.

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Financial Modeling

We take a thorough deep dive into your business operations and create a custom financial model and dashboard that help you execute your business goals.

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Tax and Compliance

All of your startup’s tax compliance & filings, fully managed by us. We handle it all: corporate tax filings, sales tax, R&D credits and more.

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CFO Advisory & Support

Our Fractional CFOs & startup accountants help you develop financial models, understand unit economics, fundraise, & execute long-term strategic plans.

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The New Wave of Startup Accounting

One-Stop-Shop
You'll never need to work with another startup accounting firm again. We handle everything from bookkeeping to CFO to tax and more. Get a proposal
Fair and Transparent Pricing
Startups need fair, predictable pricing for outsourced accounting & CFO to survive and grow. That's why we offer a simple, fixed monthly pricing model that is presented up front. Get a proposal
Dedicated Team
Startups prefer us because we replicate the feeling of working with an in-house team. We communicate daily and via slack, email and/or phone...however you work, we work. Get a propsoal
Long-Term Partner
We are one of the only startup accounting & finance firms that can scale with you from just a few founders to hundreds of millions in revenue. No more hoping from resource to resource. We are the all-in-one shop! Get a proposal

A One-Stop-Shop for CPG Bookkeeping, CFO & Tax

  • Fixed monthly pricing, presented up-front
  • Dedicated onboarding team for speed
  • Dedicated team of accountants & CFO
  • A one-stop-shop for accounting, CFO & tax
  • Modern tech stacks and software

Other Firms

  • Hourly pricing, large random bills
  • Six months to get up to speed
  • One accountant on many accounts
  • Firm only handles bookkeeping
  • Use whatever tools you use today

eComm/CPG specific CFOs & startup accountants that help you scale

We are your partner from seed through exit. From startup accounting & bookkeeping to financial modeling to tax filings and more, we are your full finance department. Because of our roots in VC, we understand the needs and nuances of growing startups.

CPG & eComm

We have a deep expertise in eCommerce, DTC & CPG finance, from bookkeeping to inventory management to LTV/CAC analysis and more.

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SaaS & Tech

We were born out of a tech-focused venture fund, and we have a deep expertise in SaaS accounting.

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HealthTech & Healthcare

Our HealthTech accounting team specializes in helping growing HealthTech and Healthcare startups with their financial operations.

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AI Startups

Our AI-focused startup accounting team helps AI companies build finance stacks that scale from seed to exit.

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Fintech

Born out of a tech & FinTech focused VC fund, we are the #1 firm FinTechs startups work with.

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Web3 & Crypto

From creating bespoke financial system set-ups, to tax liability, to impairment of digital assets and more, we are the web3 accounting firm startups rely on.

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Biotech

Our biotech accounting team has helped many growing startups fully managing their financial operations and scale.

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Growing Startups

We fully manage your bookkeeping, financial statements, tax filings and more. There truly is no better startup accounting firm.

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Startup Program: Special pricing for early-stage startups

Apply Here
Resources

Case Studies

  • CPG
    Watch the Case Study

    "We really needed someone with the corporate structure experience that Graphite has. The team and everyone I've interacted with at Graphite has been great, particularly on the onboarding, accounting and tax side of things. We've been super satisfied with their support."

    Shani Bocian Steinberg, Founder & CEO, Allermi
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  • HealthTech
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    “The Graphite team really feels like a part of our own team. They provide strategic insights, unmatched responsiveness, and the level of service we’d expect from an in-house finance team, all while remaining cost-effective”

    Kelsey Powell, Senior Director of Operations
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  • SaaS Startup
    Watch The Case Study

    “I feel extremely fortunate to have a partner like Graphite Financial who I can fully entrust to lead the company in this new phase as we scale. It gives me the opportunity to go back to what I love.”

    Haytham Elhawary, CEO & Co-Founder
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  • SaaS Startup
    Watch the Case Study

    “I feel like I’ve got a resident expert from the SaaS world advising us. Graphite’s team always had a great expert response because this was probably the hundredth time they were dealing with any particular scenario.”

    Andres Fabris, CEO
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  • CPG
    Watch The Case Study

    “Having a partner like Graphite, where you don’t have to think about the back-end accounting and can trust that it’s being done well and correctly, is really important for any early-stage startup.”

    Jordan Nathan, CEO, Caraway
    View